TECHNOLOGICAL AND LEGAL ASPECTS:

 

A unique property of betulin: pasteurization does not eliminate biological activity of betulin, because it has very high thermal stability.

Betulin has no taste and smell therefore it does not change a taste of food.


BETULIN IS NOT ALLERGENIC.

If it is necessary that the product to have a bright saturated taste, in addition to the birch bark extract or in place of it, Chaga mushroom powder containing the same components may be added.

Betulin is registered by Rospotrebnadzor («Birch bark extract containing betulin», state registration certificate № 77.99.88.003.Е.007947.07.15 from 22.07.2015) as biologically active food supplement.
Therefore, there are no regulatory risks for a manufacturer.

All formulations with betulin provided in patents are adapted to standard compositions for producing dairy and fermented milk products, and therefore do not require changes in production cycles.

Concentrations of betulin indicated in the patents completely cover the range of effective and safe values. Concentrations that are smaller than those indicated in patents do not have a therapeutic effect and can lead to a situation when consumers are misled. Concentrations that are larger than those indicated in patents lead to the increase of the production costs.

Concentrations of betulin in any product can be reliably identified in a laboratory and can be used as the objective evidence of exclusive rights violation.

Adding botulin does not significantly impact the final price of the food product. According to the patents, acceptable therapeutic concentrations of betulin in food products correspond to an increase in price of 1 kg of the final product only by ~ ¢0.2).

PURCHASE OFFER FOR EXCLUSIVE RIGHTS APPLICABLE FOR RUSSIA

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BENEFITS OF OBTAINING EXCLUSIVE RIGHTS

The exclusive rights are applicable for:
Milk
Kefir
Mayonnaise
Sour cream
Fermented milk
Cheese
Butter
Cottage cheese
Curdled milk
Vegetable oil, etc.

The acquirer of the exclusive rights has the opportunity to increase the margins of the patents pool, packaging design and trademark through obtaining royalty payments from manufacturers of other food products.

AVAILABILITY OF RAW MATERIALS

 

The source of betulin is birch bark.


The additional source of betulin is Chaga.


Betulin is produced in China and Russian Federation by many manufacturers of food supplements.

Purchase of the material is possible on a competitive basis.

THERE ARE NO REGULATORY RISKS FOR A PRODUCER

Betulin health effects are proved by Research Institute of Nutrition of Russian Academy of Medical Science (the main nutrition research institute in Russia)

Supplement "BETULIN" is registered by Rospotrebnadzor («Birch bark extract containing betulin», State Registration Certificate № 77.99.88.003.Е.007947.07.15

from 22.07.2015) as biologically active food supplement

Betulin has no taste and smell therefore it does not change a taste of food

WHAT PROVIDES THE LIDERSHIP ON THE MARKET?

• Direct association with the main national Russian symbol – birch (freshness, power, purity)

• Information on clinically proven health benefits is on the back of the package

• Well recognized package and eye catching brand

SILA BERESTY ™

• Possesses all permit documentation from Rospotrebnadzor

(“Russian FDA”)

 • Monopoly rights to patents, packaging design and trademark, i.e. absence of competitors

DAIRY PRODUCTS INCLUDING KEFIR, YOGHURT ETC. IN WHICH BIRCH SYMBOLIC AND CLINICALLY PROVEN HEALTH BENEFITS ARE COMBINED, CREATE A NICHE FOR A BRAND WITH ADDED VALUE PROPOSITION

 

BIRCH SYMBOL + PROVEN HEALTH BENEFITS.

WHY THIS COMBINATION IS EFFECTIVE?

• Increasing health concerns among Russian residents

• Increasing popularity of patriotic symbols in Russia

• Provides sales growth synergy with a minor advertising campaign

KEYS FOR SUCCESSFUL LAUNCH OF PRODUCTS ENRICHED WITH DIETARY SUPLLEMENT “BETULIN”:

• Constant growth of sales of biologically active food supplements with betulin in Russia

• Betulin health effects are proved by Research Institute of Nutrition of Russian Academy of Medical Science

• Supplement "BETULIN" possesses all permit documentation from Rospotrebnadzor

• Monopoly rights to patents, packaging design and trademark, i.e. absence of competitors

• Final product costs are increased insignificantly

SILA  BERESTY ™
Your path to market leadership: milk and dairy products enriched with dietary supplement «BETULIN» possessing natural antioxidant, anti-aging and preserving properties 

• Brand awareness in Russia

• Easily recognizable on a shelf in a supermarket
• Clinically proven health benefits